Overland Hotel
Fayetteville, AR
The Challenge
The first-time hoteliers behind this unique, high-energy, outdoor lifestyle focused concept were struggling to find the right hotel management team. After attempting to find a fit at the local level, the team engaged Two Trout to secure the right operational support.
The Approach
Carl leveraged his decades of expertise and operator relationships to evaluate the brand proposition against top-tier management companies and curated a list of aligned options.
He facilitated discussions, assisted with the final selection and the negotiation process.
The Result
The Overland was successfully partnered with a management company that can carry out the vision on the day-to-day and is set to open in Summer/Fall 2026.